Sun Protection in Clothing

[NickB]

Hi, firstly thank you for taking the time to read my post.
Let me introduce myself my name is Nicolas Bain, and I am a second year Fashion Studies student at The Arts Institute in Bournemouth. As a part of our course we must under take a project to launch a new product in fashion.

The product I chose to launch is clothing that has a built in Sun Protection factor, in order to assertain the possible market for this new line of clothing I am required to conduct a survey. It is for this reason I have approached this forum. I would be very grateful if you could take a small amount of time to fill out my questionnaire and if you wish add any extra comments at the end.

Good Afternoon,
I am a 2nd year fashion student collating information on consumer lifestyles and market trends.

I would be very grateful if you could spare me just a few minutes to complete a brief questionnaire to assist with my market research.

Any and all information you provide will anonymous will be treated as confidential and will not be disclosed to any third parties.

Thank you for your time in advance
Nicolas Bain

1)How many children under the age of 16 are in your household?
1 2-3 4-5 6+

2)In you household, who decides which children’s clothes to buy?
Yourself Your Partner The Child

3)Which major supermarket do you normally shop at?
Tesco Asda Sainsbury’s
Morrison’s Other

4)Do you purchase either your own or the children’s clothing at these supermarkets?
Yes – both mine and the childrens Just Mine Just the Children’s
No

4a) If NO why?
Quality Range Unfashionable
Cost Position in Store Other

5)On average how much would you spend on the Children’s clothes a month?
£0-£30 £31-£50 £51- £70
£71+

6)How many hot/ sunny holidays do you take a year?
0 1 2-3 4

7)During the summer/ sunny holidays do you use sun protection on your children?
Yes (please go to 7a) No (please go to 7b)


7a) If YES what Sun Protection Factor (SPF) do you normally use on your children?
0-6 SPF 8-12SPF 14-16SPF
18-20SPF 25-30SPF 35+SPF

7b) If NO, why not?
Not important Too time consuming
Don’t go anywhere sunny Cost

8)Are you aware that clothing itself can have a high SPF?
Yes No

9)This clothing is currently priced at:
T-shirts and Tops £10 -£20
Shirts £20 - £30
Trousers £20 - £30
Hats £5 - £10

Would you purchase clothing at this price if you knew it would give you greater protection from the sun than normal clothing?

Yes No

10) If no why?


11)Would you or your children consider wearing these clothes as a part of your sun protection regime?



12)If these clothes were available in your local supermarket would this encourage you to purchase them?
Yes No

13)If these clothes were available in a supermarket you do NOT normally shop in would they attract you to shop elsewhere?
Yes No

14)Where in the supermarket would you expect to find these clothes?
Clothing section Sun protection
Helath and Skincare section

15)On the scale below important would the following qualities be for these items.

Not important Very Important Don’t Care
Price
Quality
SPF Level
Durability
Material
Feel When Wet
Washability
Thank you very much for your time.

[Bfglloyd]

1)How many children under the age of 16 are in your household?
1 2-3 4-5 6+

2)In you household, who decides which children’s clothes to buy?
Yourself Your Partner The Child

3)Which major supermarket do you normally shop at?
Tesco Asda Sainsbury’s
Morrison’s Other

4)Do you purchase either your own or the children’s clothing at these supermarkets?
Yes – both mine and the childrens Just Mine Just the Children’s
No

4a) If NO why?
Quality Range Unfashionable
Cost Position in Store Other

5)On average how much would you spend on the Children’s clothes a month?
£0-£30 £31-£50 £51- £70
£71+

6)How many hot/ sunny holidays do you take a year?
0 1 2-3 4

7)During the summer/ sunny holidays do you use sun protection on your children?
Yes (please go to 7a) No (please go to 7b)


7a) If YES what Sun Protection Factor (SPF) do you normally use on your children?
0-6 SPF 8-12SPF 14-16SPF
18-20SPF 25-30SPF 35+SPF

7b) If NO, why not?
Not important Too time consuming
Don’t go anywhere sunny Cost

8)Are you aware that clothing itself can have a high SPF?
Yes No

9)This clothing is currently priced at:
T-shirts and Tops £10 -£20
Shirts £20 - £30
Trousers £20 - £30
Hats £5 - £10

Would you purchase clothing at this price if you knew it would give you greater protection from the sun than normal clothing?

Yes No

10) If no why?

I find the price far to high, say i want a t-shirt for example it would cost me £30 in total one for each child!

11)Would you or your children consider wearing these clothes as a part of your sun protection regime?

Yes if the price was ok


12)If these clothes were available in your local supermarket would this encourage you to purchase them?
Yes No

13)If these clothes were available in a supermarket you do NOT normally shop in would they attract you to shop elsewhere?
Yes No

14)Where in the supermarket would you expect to find these clothes?
Clothing section Sun protection
Helath and Skincare section

15)On the scale below important would the following qualities be for these items.

Not important Very Important Don’t Care

Price - very important
Quality - very important
SPF Level - very important
Durability - very important
Material - very important
Feel When Wet - very important
Washability - very important

[Mamato2]

1)How many children under the age of 16 are in your household?
2

2)In you household, who decides which children’s clothes to buy?
Myself

3)Which major supermarket do you normally shop at?
Tesco Asda Sainsbury’s

4)Do you purchase either your own or the children’s clothing at these supermarkets?
Just the Children’s


4a) If NO why?
Quality Range Unfashionable
Cost Position in Store Other

5)On average how much would you spend on the Children’s clothes a month?
£31-£50


6)How many hot/ sunny holidays do you take a year?
1

7)During the summer/ sunny holidays do you use sun protection on your children?
Yes


7a) If YES what Sun Protection Factor (SPF) do you normally use on your children?
35+SPF

7b) If NO, why not?
Not important Too time consuming
Don’t go anywhere sunny Cost

8)Are you aware that clothing itself can have a high SPF?
Yes

9)This clothing is currently priced at:
T-shirts and Tops £10 -£20
Shirts £20 - £30
Trousers £20 - £30
Hats £5 - £10

Would you purchase clothing at this price if you knew it would give you greater protection from the sun than normal clothing?
Yes

10) If no why?


11)Would you or your children consider wearing these clothes as a part of your sun protection regime?
Yes



12)If these clothes were available in your local supermarket would this encourage you to purchase them?
Yes

13)If these clothes were available in a supermarket you do NOT normally shop in would they attract you to shop elsewhere?
Yes

14)Where in the supermarket would you expect to find these clothes?
Clothing section

15)On the scale below important would the following qualities be for these items.

Not important Very Important Don’t Care
Price - not important
Quality - very important
SPF Level - very important
Durability - very important
Material - not important
Feel When Wet - not important
Washability - very important