Press releases

[whirl]

How often do you distribute Press releases?

I have a fair few ideas for the next few and I was wondering whats the recommended time frame to leave between publishing them?

[lajlaj]

My PR company would send out two press pieces a month - one was a "news" type story, the other was a "product" information piece.

I think they targeted separate areas and so wasn't hitting the same people constantly but rotated them enough that something was on their desk every six weeks or so.

[BellaMiller]

I think PR has to be sustained to have maximum impact - Nadine's advice sounds right to me - maybe think about setting yourself a plan where you know what you will roughly be telling the press each month? :)

[melissa]

Depends on who you're targeting. For longer lead titles and things that only run every two months or even quarterly, I think sending things every six weeks might be too frequent. If you genuinely have new stuff to tell them, then send it - but for some titles it might be better to package up a few of your news bit and send them off together so that it makes a bigger, fuller story - using it as a feature pitch rather than a press release.

You have to balance keeping your name top of mind with not annoying them with a constant stream of stories - particularly if they aren't really relevant to them.

Dailies/weeklies/online have faster turnaround so sending them releases frequently is probably less of an issue - but still, they must be relevant to them.

[Chocoholic]

Hi,

I dont really know alot about press realeses - can someone tell me how they work please, and how do know where to send them to is it just magazines and newspapers? Sorry if this is a stupid question!

[whirl]

take a look at www.acpr.co.uk ten if you need to know anymore shout out!

[antonia]

I think Nadine's PR co have a good approach - but the important thing is to make it newsworthy....so in Tuggle's case, look at the new sellers that come on board each month - they might have a great personal story/triumph over tradgedy that could work in a womens mag, even if there isn;t any general news about tuggle that month. In the run up to christmas, you might want to promote some products that would make great gifts. Happy to have a chat about this wth you at some point Jazz - give me a call next week?

[whirl]

Yup, make sure you remind though!

Also wanted to ask you - I looked at constant contact, It looks perfect but the templates are naff! Is yours a html template? how do you change the text each time?

[Rubyiris]

I was wondering the same thing as I am going to start hitting my local paper soon. Luckily I have contacts there already as I work there but if I am changing jobs then I wondered how often to get in touch.

Anj x