"free postage" or "postage included"?

[antonia]

which would you use on your site? TBH, I think postage included is more accurate, but not sure whether the word 'free' has a certain power!

[Sarah]

I put free p&p. I guess it doesn't matter really but I always prefer it when I know what I'm paying up front. I'm really tight and I hate paying extra when I get to checkout.
Go with free ;)

[sadierhianne]

Well if it is free then it is free, if you are including the postage into the price of the item then it is postage included - i have both on my site - and postage is free where it says free or reduced and not sneekily added onto the cost of the item - i don't make any profit on those items and i have the offer for a limited period.

Free is attractive if it really is free.

[Lemon]

I think "Free Postage" is far more appealling than "postage included". I think we ponder on these things too much sometimes and tbh I think the average consumer (don't mean this in derogitory terms) probably doesn't wonder what that means ? So I would go for FREE !!!

[stephelen]

When I first started I put free postage on my website but changed it to postage included as i felt it was misleading. Some items havn't got anything added to rrp or the postage is cheap enough to carry the cost, so they do actually have free postage on them.

[MrsH]

When I first started I put free postage on my website but changed it to postage included as i felt it was misleading. Some items havn't got anything added to rrp or the postage is cheap enough to carry the cost, so they do actually have free postage on them.


Thats EXACTLY what happened with me....I felt a bit of a fibber saying free when really there was a few pennies added to cover the cost of p+p...I dont make anything on the p+p

Kel x

[Sarah]

I don't think it's sneaky to add the cost of postage into the item. All of us add a certain amount so that we make a profit - after all that's why we do it. If we add a little more so that we can offer free p&p in the hope that it will increase sales - well as long as the customer is happy to pay the price then great!

[Tanya]

postage is a tricky subject and it's entirely up to you how you do it, I used to have free postage but did away with it and now my postage scale works on order value.

Sometimes the cost of posting an item is slightly less than what I've charged and sometimes it's more. I don't cover the cost of postage in any of my items and they are priced accordingly.

Of course if a buyer see's FREE on anything they will automatically think it;s a good thing but if you have included the cost of that in the price of your item then it's not free but would a buyer think about that :unsure:

what type of products are you selling?

[Lemon]

It's a bit like saying is 0% interest misleading ? There is no such thing, all the big companies add it on anyway - it's just marketing. As long as the customer is happy with other things like the service they receive and their goods I wouldn't question it myself.

[stephelen]

I think in my case the postage was such an amount (on some items)that i needed to make it clear that the reason it cost so much was the amount it cost to post.iyswim

[BeadingMamma]

I sell beads so to be honest I have free postage and also offer free postage on wholesale too.

I havent yet worked out to add a cost on for postage to be honest as I got my first order from abroad last week, and the system I had is all worked out on weight which is pointless with beads really.

Its always been free first class too but think that will have to change eventually.

Francesca

[BellaMiller]

As a buyer I've often increased my order when there is free postage over a certain limit (usually about £50.00).

Does anyone else do this and when you introduced it did you notice a lot of people increasing their order?

[antonia]

It is for the new pr workbook - it is going to cost £15, and if you buy it fdirect from me I'll cover postage, so you don;t pay more than if you walked into a shop and bought it, iyswim.
I think you're right - I'm maybe overthinking this ;)